Posts Tagged ‘small business’

40% of employee Internet access is non-work related.

Friday, July 23rd, 2010

By Ronald V. Pacchiano

Have you ever wondered if your employees are being as productive as they could be? According to IT research firm Gartner, non-work-related Internet surfing results in an estimated 40 percent productivity loss each year for American businesses.

That’s not hard to believe. Between real-time news feeds, instant messaging, social networks, online gaming and video websites like Hulu and Netflix; it’s amazing that your staff accomplishes anything at all.

Loss of productivity is only one part of the problem. Unrestricted Internet access allows employees to download illegal or copyrighted content from peer-to-peer networks, abuse the company email system or simply waste valuable time surfing inappropriate websites.

The legal ramifications of these actions can be quite damaging to any business, particularly in the case of an employee found viewing pornography. In the U.S., more than 15,000 sexual harassment cases are filed with the Equal Employment Opportunity Commission each year due to illicit material found in the workplace.

Perhaps more disturbing, statistics say that 70-80 percent of all computer crimes — many of which involve financial fraud or intellectual property theft — are committed by employees against their own employers..

How can you protect your small business from these potential pitfalls? An employee-monitoring technology lets you take charge of how your employees use the Internet. You can eliminate excessive, non-business Internet activity, which simultaneously increases productivity and virtually eliminates the legal liability. Additionally, observing your employees ongoing performance will provide you with valuable information about how to improve their effectiveness on the job.

There are a wide variety of employee-monitoring options available to you; each varies in cost and complexity. You can monitor all employees or just keep an eye on new or potentially problematic employees. The specific tasks you can monitor will vary depending on the program you choose. However, most employee-monitoring packages are capable of performing these functions:

Internet Monitoring and Filtering

With Internet monitoring you can ascertain which employees spend the most time browsing the Internet, identify websites they visit and evaluate how much time they spend on each site. Therefore, if Susan in accounting is spending her time attending to her virtual farm on Facebook as opposed to processing invoices, you’ll know it. Internet filtering will remedy the problem, because you can now control your employee’s access to the Internet and specify what sites she can visit and at what time of day.

File and Document Logging

File and document logging helps to prevent data lost by maintaining a record of all the files accessed on an employee’s computer. This record can display which documents have been viewed and show when or where a file was transferred or printed. Many of these programs can even block files from being transferred to removable media, such as DVD and USB Flash drives. Some can even send you an alert when a removable device has been connected to an employee’s PC.

EMail and Instant Messaging Logging

Make sure that confidential company secrets aren’t being shared with unauthorized personal by recording all of the email an employee sends or receives. This can also be configured to record only emails containing specific keywords. This record can also be used to capture instant messages from applications like AIM, MIRC and Yahoo Messenger.

Application Monitoring and Filtering

Application monitoring lets you discover which applications your employees use and how much time they spend on them. This helps to ensure that Joe in marketing is working on his presentation and not updating his iTunes playlist. If it turns out that Joe is spending too much time on iTunes, application filtering lets you prevent it from even running on his system. Taken a step further, you can prevent all applications; except for those Joe needs to perform his job, from launching.

Screenshot and Keystroke Logging

This feature can typically be configured to capture every keystroke entered on the employee’s computer or it can be configured to start logging only when specific keywords are detected. Most monitoring programs also give you the option of taking screenshots of the employee’s PC; either at set intervals or whenever the key logger is activated, thus providing you with a visual record of what transpired.

Centralized Real-time Monitoring, Deployment and Administration

You need to install and administer many of these packages from the PC being monitored. For small environments with only a handful of PCs, this is an acceptable solution. However, for larger networks, with 10 or more systems, there are advanced computer monitoring solutions you can deploy and manage from a single PC. They cost more, but are far more convenient.

Facebook your business?

Wednesday, February 25th, 2009
Having recently created a facebook page for our business,  and considering our web traffic has increased by 10% I would say its a good idea to create a page for your business on facebook.

 Facebook also offers ads targeted by geographical, demographical and other factors which will allow you to target your audience. In the last 3 weeks we have had 148,000 ad impressions on our target audience with PPC set to $1 a day. Although the clicks are minimal Xyfon certainly doesn’t mind having the free exposure on the target market. It also gives us an effective way to promote our company events.

facebook your businessA recent article in the backbone magazine Facebook your Business  by Ian Harvey covers this topic and gives 61 hints and tips you can use to facebook your business.  I have listed the top 10 here for your reference.

1. Facebook is a soft sell through engagement. Point fans to your company blog or contest.

2. Offer something of value, expect nothing in return. Use Facebook as a brand awareness tool.

3. Ask for referrals: referrals from friends or fans are still the most trusted.

4. Provide interactivity with applications or polls; it’ll drive word of mouth.

5. Build a Facebook page with a widget and Facebook ad. Build the relationship. Keep it edgy with the audience in mind.

6. Use status updates to disseminate information about self/business. “Sarah is in Vancouver for a business meeting. Call me if in town” or “Jim is congratulating Jane on her recent promotion.”

7. Incorporate the tools you’re already using into your profile. Do you blog, Twitter, Pownce or Jaiku? Do you read feeds? There are Facebook apps available for all these services. If you have already used these tools professionally, why not add them to your Facebook profile?

8. Make it personal: focus on the human element of your business and products, and your employees. When consumers can relate personally to a business or product, they are more likely to promote it and feel a stronger connection.

9. Update your business page frequently. The more often you add content, the more customers will return.

10. Choose the right Facebook applications. There are thousands of free applications on Facebook, but that doesn’t mean every one of them should have a place on your business page.