Xyfon is a full-service online marketing firm that specializes in a diverse range of search optimization and branding offerings for small- and mid-sized businesses. Below are just some of the ways we can help you maximize your web impact and boost revenue:

•             Keyword Research: Keyword research is a critical component of your search engine marketing campaigns. Xyfon will help you tweak and expand your keyword list to include strategic words and phrases that capture the essence of your business. We use proven keyword research tools to help generate relevant keywords, and then recommend ways to incorporate them into your content.

•             Competitive Analysis: The strategists at Xyfon help you identify the target keywords and phrases your competitors are using in their own campaigns. This will help give you a feel for strategies that are working, clue you in to techniques that aren’t working, and help you identify untapped opportunities and areas in need of development.

•             Paid Search Marketing (PPC): Also known as “pay per click” (PPC) marketing, this online marketing strategy charges advertisers only when a customer clicks on a banner or link that takes them to the advertiser’s website. In the paid search model, advertisers bid on target keywords and pay a set amount based on the word’s popularity. Xyfon offers full-service support for your PPC marketing campaigns. We’ll manage all of your high-volume keywords daily, providing you with detailed reports.

•             Paid Placement & Accelerated Placement: Paid placement can help give you an edge over your competitors by securing prominent exposure within search engine results, with your paid ads usually appearing above or alongside the natural (“organic”) listings. We provide full-service paid placement management, monitoring performance and providing you with detailed reports of traffic and conversions.